In this sixth interview instalment from Software Advice, General Manager of Dynamics CRM, Brad Wilson chats about what Microsoft’s strategy is around marketing automation in Dynamics CRM 2011.
Marketing capability in Dynamics CRM 2011 is a standard feature out of the box, with Marketing List automation, Mail merges and campaigns being among the available components.
The beauty of the Dynamics CRM platform however, is the ability for other Independent Software Vendors (ISV’s) to create their own software components that further enhance the native capability of Dynamics CRM.
So although the marketing components of Dynamics CRM are pretty capable there are some really world-class add-ons available from companies like CoreMotives that further enhance the marketing and web intelligence of Dynamics CRM.
Check out this interview for more details. (more…)