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Does Microsoft want a piece of the marketing automation pie? – Part 6 of 7

In this sixth interview instalment from Software Advice, General Manager of Dynamics CRM, Brad Wilson chats about what Microsoft’s strategy is around marketing automation in Dynamics CRM 2011.

Marketing capability in Dynamics CRM 2011 is a standard feature out of the box, with Marketing List automation, Mail merges and campaigns being among the available components.

The beauty of the Dynamics CRM platform however, is the ability for other Independent Software Vendors (ISV’s) to create their own software components that further enhance the native capability of Dynamics CRM.

So although the marketing components of Dynamics CRM are pretty capable there are some really world-class add-ons available from companies like CoreMotives that further enhance the marketing and web intelligence of Dynamics CRM.

Check out this interview for more details. (more…)

Can the Dynamics Marketplace Take on AppExchange? – Part 5 of 7

In this fifth interview instalment from Software Advice, General Manager of Dynamics CRM, Brad Wilson discusses the success of the Dynamics Marketplace.

With almost 300 applications available between Dynamics CRM 4.0 and Dynamics CRM 2011 the marketplace is growing at a pretty astounding rate.

I really look forward to seeing how it progresses over the coming months.

Enjoy the video. (more…)

Can Dynamics CRM Partners Survive in the Cloud Era? – Part 4 of 7

In this fourth interview instalment from Software Advice, General Manager of Dynamics CRM, Brad Wilson discusses how the Microsoft Partner eco system needs to adapt to take full advantage of the opportunities that exist in moving to the cloud.

The Dynamics Marketplace combined with CRM 2011’s Solution Framework is just one of the examples of where Partners can leverage the move to the cloud, the combination of these two allows partners to easily package vertical solutions that they have developed and on sell them to the broader Microsoft Dynamics CRM customer base, with the option to easily deploy to existing CRM environments.

Another of the many advantages of Microsoft CRM Online and other Partner hosted CRM environments is the ability to quickly spin up a 30 day trial to demonstrate the functionality of both CRM and custom solutions from the Marketplace with minimal cost and time investment.

I hope you enjoy this interview. (more…)